Issues and stories about adapting motor vehicles for persons with disabilities.

Tuesday, November 13, 2007

2008 Chrysler Minivan Advertising

Thanks to our good friends at Chrysler and the fact that I own a 2005 Town and County minivan, I am the lucky recipient of the advertising package for the 2008 redesign.

It's an impressive piece of advertising and specifications, but it does not mention adapting this vehicle or Chrysler's Automobility program. Along with information, the Automobility Program gives up to $1,000.00 towards the price of the conversion.

I realize Chrysler's legal department has probably told them to distance themselves from the modifiers of their products to keep the company from being drawn into any litigation involving a conversion. But, the reality is several thousand of these little vans are modified with low floor conversions every year.

People with disabilities exist, and so does their need for accessible transportation. Instead of ignoring this piece of the market, why not embrace the situation as a way to increase sales?
KB

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